

Promote your webinar utilizing the automation tools inside of HubSpot with Zoom.Use all this great data to segment lists based on your marketing needs. See Zoom webinar data on the timeline including if someone registered, attended, registered but did not attend, attendance duration, number of webinars attended, total webinars registered for, and average attendance duration.


Zoom allows you to have group meetings up to 40 minutes, but anything longer requires a paid subscription, so keep in mind that the additional software may require you to have a paid subscription plan. In this example, we’ll use Zoom to illustrate the webinar set-up process in HubSpot. You can explore options for webinar hosting on the App Marketplace for Webinars. You will need access to software that enables you to host the webinar as well as promote it through your marketing channels. Step Three: Select the Software You Will Be Utilizing for Your Webinar Or make your persona here with the HubSpot Persona tool.Review how to create your buyer personas in HubSpot by checking out Using Buyer Personas in HubSpot on HubSpot Academy.Want a refresher on how to utilize your buyer personas? It can also be helpful to decide on which lifecycle stages the webinar will be for - subscribers, leads, marketing qualified leads (MQL), and/or customers.The buyer persona you identified will guide all of your decisions in the following steps, so it's critical to have your persona clearly defined. Identify which buyer persona(s) you would like to attend the webinar.

